Daniel is usually up and out of bed by 6:30am. After a cappuccino he showers and shaves - in that order. Putting moisturising cream on before shaving, and after. He doesn't use aftershave as it burns the skin. Shave twice in the direction of the stubble growth is what Daniel preaches, never against the grain. While the media is focused on women problems, men's interest in themselves is largely overlooked. There is no one to tell them what products are available, how to get rid of acne or dandruff, what is the correct way to shave, what hair cut or what shirt goes with what tie, suit or shoes.