Montblanc Cufflinks

Montblanc Cufflinks

The President-CEO of Montblanc North America is the first to admit no one actually buys a Montblanc pen as a writing instrument anymore. Instead, Jan-Patrick Schmitz said that the pens, along with a growing array of Montblanc products from leather goods to new women's jewelry, are purchased as "symbols of success," and pushing that image is going to command major marketing dollars in the coming year. In fact, products other than pens now account for 35% at Montblanc, a unit of luxury goods group Richemont that has evolved over the past 15 years into a diversified luxury brand, expanding (in what Mr. Schmitz calls "concentric circles") first to desk accessories, then leather goods, cuff links and key rings, then watches, fragrance and, finally last month to women's jewelry. But despite a portfolio of products in department stores.

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks

Montblanc Cufflinks