Just in time for Christmas, Maserati is unveiling its new line of branded swag, the Maserati Collection, at the Bologna Motor Show next week. In doing so, they join other premium marques like Ferrari and Bentley (plus many other less exclusive brands like Ford, Jeep, etc.) in exploiting people's desires for logo gear. Hey, if they can't afford a new GrandSport, maybe they'll still be willing to shell out 200 bucks on an Alcantara shoulder bag, right? The Executive collection is home to products like travel bags, briefcases, pens and the Trident-logo cufflinks (£70) you see above. They're silver with carbon fiber accents. The partial carbon fiber construction keeps weight down, lessening the wearer's required effort when making the "Waiter, I'll take the check now, please" hand gesture.