There is no denying the importance of style. This is specifically true in a business setting. Potential clients will make assumptions about your professional ability based on the way that you dress and carry yourself. This is why it is greatly important for all business centred individuals to consider their fashion when they will be meeting with clients face-to-face. Countless studies have proven that those individuals who "dress for success" are ultimately more successful in the corporate business world. Even little enhancements to your attire can draw attention and cause a client to "connect" with you or to consider your creativity. Whereas novelty items such as ties with cartoon characters or sports symbols may not appear professional in the corporate business world, the simple addition of novelty cufflinks that depict these types of items can actually have a positive effect. They can even be conversation starters.